Marketing Personas development
It's time to change the way we understand customers in the omnichannel environment. Develop marketing personas tailored for digital customers to optimize marketing and sales performance with Performars.
What is Marketing Persona?
Customer personas are virtual representations of the target customers who are likely to purchase a company's products/services. These personas are crafted based on a wealth of data such as demographic information, customer behavior analysis, and lifestyle preferences.
Understanding customer personas helps in developing effective marketing strategies by gaining insights into the situations, goals, and concerns of our customers.
Utilizing customer personas is a key element in persona marketing, a strategy aimed at creating ideal virtual customers to cater to the personalized experiences demanded by digital consumers.
Do you know who your ideal customers are when it comes to purchasing your products and services?
Expected benefits of having your own marketing personas
Creating a marketing persona is crucial for successful digital marketing strategies.
Through marketing personas, we can easily speculate or visualize the needs, problems, and things they love about our true customers, just like our family or friends. By fully understanding your customers, you can enhance the customer experience. Gain deeper insights into customers than your competitors.
Maximize Marketing ROI
By utilizing marketing personas, you can execute marketing campaigns tailored to resonate with your target audience. Distributing engaging content that piques the interest of your personas on the channels they frequent will help maximize your marketing ROI.
Building a Brand Image from a Customer Perspective
By creating marketing personas, you can understand how to stimulate their interests and where to find them. Having a specific perspective on customers allows you to shape the image and voice of your brand from a customer's point of view.
Enhancing Products/Services
Persona marketing helps improve future products and services to better suit our customers. Having a well-defined marketing persona increases the likelihood of offering products and services that meet customer needs.
Rapid Expansion with Similar Customers
By deploying persona marketing to ideal customers, a company can quickly expand to a suitable group of similar customers. Creating 3-4 marketing personas and delivering tailored messages to each persona allows for optimal digital marketing activities to be carried out to a wider spread of customers.
SMARKETING
Understanding the concept of marketing personas opens the door to enhanced collaboration between marketing and sales teams, driving them towards a shared objective. Witness the harmonious fusion of sales and marketing, operating together seamlessly like a finely-tuned machine in SMARKETING (Sales & Marketing).
ROI of Persona marketing
Many Fortune 500 companies such as Walmart, McDonald's, Intel, Thomson Reuters, Novartis, Salesforce, and more are actively implementing persona marketing. By developing customer personas and executing persona marketing strategies, they have achieved a 5x increase in website visitors, a 6x boost in ad message engagement, and a remarkable 170% growth in direct marketing revenue.
Increase in website visitors
Increase engagement with ads messages
Marketing direct sales growth rate
Desire to invest in the extra cost
Marketing cost savings
Exceeding Campaign Goals
Persona development process
Perfomars implements a systematic procedure for developing personas.
Persona workshop
We conduct Persona Workshops focusing on strategy goals, implementation methodology, initial data collection, and more for Persona Marketing.
Segmentation
After analyzing growth intentions and existing data, we determine segmentation priorities through Gap analysis.
Data collection & analytics
We collect and analyze digital data, including tracking behavior data related to ideal customers.
Customer in-depth interview
Conducting in-depth interviews to identify the characteristics of the ideal customer, we analyze specific insights and psychological factors.
Create persona profile
Utilizing data analysis and in-depth interviews, we craft captivating persona templates that are sure to engage and inspire.
페르소나 스토리텔링
페르소나를 철저히 분석하고, 페르소나 스토리텔링으로 매혹적인 이야기를 전개합니다. 구매여정을 기반으로 콘텐츠와 메세지를 세밀하게 세분화하여 제공합니다.
Testimonials from our satisfied customers
Read what our customers say about us.
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Shift your perspective to understand your customers better, a crucial requirement for digital growth. Develop performance metrics and customer personas to drive success.
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