International SEO
Search engine optimization is the core strategy of persona marketing, creating excellent pages and content that both search engines and customers can respond to in the long term.
What is search engine optimization?
Search Engine Optimization (SEO) is the process of optimizing web pages to make search engines display specific searches as top results.
In digital marketing, SEO aims to improve the quality and quantity of website traffic by targeting organic traffic from search engines, rather than direct or paid traffic.
Is your website continually creating a solid traffic flow through the optimization process?
Key Considerations for SEO
Even with well-designed personas, customer journey mapping, marketing data analysis systems, and agile processes in place, without impactful content, all efforts are futile. Effective content is that which is optimized for search engines.
On-page SEO
On-page SEO, also known as on-site SEO, encompasses the techniques that directly impact the content or HTML code of a specific web page.
Off-page SEO
Managing off-page SEO involves overseeing external activities such as backlinks and social media, which help increase references and boost credibility outside of your own website.
Technical SEO
Ensure that visitors are having a positive experience and optimize your website for better understanding by search engine crawlers.
Content Strategy
The key to search engine optimization lies in high-quality content. Enhance your SEO through a strategic content approach.
Core Web Vital
Google's Core Web Vital is a new assessments set.
Large Contentful Paint: The main content of the page should load within 5 seconds.
First Input Delay: User interaction after visiting the page should be less than 100 milliseconds.
Cumulative Layout Shift: Should stay less than 0.1 seconds.
Mobile-first indexing
Mobile search already accounts for 55% of Google. It can include removing non-playable content and blocked resources (JavaScript, CSS), removing pop-ups and interstitial ads, improving mobile usability (text size, viewport configuration), etc.
If you neglect SEO, you will be left behind by your competitors.
According to databox, 70% of corporate marketers are securing more traffic, leads, and sales through SEO than PPC. Search engine optimization is a crucial long-term strategy for success.
Google search share worldwide
Search share of top five pages
Backlink of 1st SERP than 2nd
Image search preferred
SEO Process
Perfomas provides systematic procedures for search engine optimization and operations.
Keyword research & Content cluster
Identify all crucial topics within our content. Group related keywords into topic clusters. Gather data through keyword research, including search volume and competition. Create a content inventory. Perform a content audit and structure content according to topic clusters.
Content priortisation
Utilize SEO tools to assess the quality of all content, assign scores accordingly. Identify new content to be developed by conducting Gap analysis for each topic cluster, thus determining the priority for content development.
Strategic content planning
Connect keyword to content
Technical optimisation
Backlink building & measure success
Testimonials from our satisfied customers
Read what our customers say about us.
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Search engine optimization is the alpha and omega of content marketing. If you don't start now, you'll be left behind.
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