Checklist for a successful CRM implementation
CRM should not be considered as a static data repository that remains stuck in the company's legacy system without regular updates.
When it comes to CRM for digital transformation, what factors should you consider?
What is CRM?
CRM(Customer Relationship Management) refers to the strategies and methodologies that businesses employ to effectively manage their relationships with customers. By integrating the organization's business processes and information systems around the customer, CRM maximizes understanding of customers and enables efficient management of interactions with them. Through CRM, businesses can identify customer needs and preferences and enhance customer satisfaction by providing tailored products and services. Additionally, CRM helps maintain and strengthen customer relationships, improve customer loyalty, and drive long-term business growth. It plays a crucial role in enhancing a company's competitiveness and has become an essential tool in the modern business environment.
How long does it take to introduce CRM?
The duration of implementing CRM can vary depending on various factors such as the size of the company, complexity of the business, and compatibility with existing systems. Generally, the process of implementing CRM can take anywhere from a few weeks to several months.
First, there is a step of analyzing the company's requirements and goals, followed by selecting the necessary CRM solution. Then, during the phase of purchasing and building the chosen solution, tasks such as system configuration, data migration, and user training are included. Finally, the solution undergoes testing and optimization to ensure that the CRM system operates smoothly.
Three considerations for CRM adoption
Harness the power of dynamic data through CRM.
By acquiring and utilizing dynamic data via cloud CRM, you can connect various touchpoints with customers and enable customer-oriented innovation and business activities.
CRM for everyone
It is crucial to have a CRM that can immediately respond to customer changes for all customer touchpoint organizations. Understanding the context of how customers react to what is incredibly valuable for marketers, salespeople, customer service representatives, IT managers, and decision-makers alike.
Functions aligned with growth
CRM systems must provide powerful data analysis capabilities, along with a variety of communication tools to quickly resolve customer inquiries.
Harness the power of dynamic data through CRM.
"We strongly recommend Hyundai Automotive Group to adopt Cloud CRM."
Boston Consulting Group
In late 2019, consulting firm BCG recommended that companies belonging to the top 5 domestic conglomerates introduce cloud CRM not only to survive but also to thrive in an increasingly uncertain environment.
These companies were able to successfully implement and establish cloud CRM after understanding the shift from static data to dynamic data in terms of customer management, innovation, sales productivity, revenue growth, and profit securing.
Even now, your channel is creating interactions and engagement with customers.
By acquiring and utilizing dynamic data via cloud CRM, you can connect various touchpoints with customers and enable customer-oriented innovation and business activities.
CRM for everyone
Customer relationships are easily managed in one place
It's time to have all the details of your customer relationships easily managed in one place, allowing you to effectively follow up. Take control of your entire sales pipeline and address all customer issues. Monitor website activity of your contacts and identify new potential customers visiting your site.
Even while you're sleeping, you can generate new leads. Enhance your relationship with customers by creating personalized emails in bulk. Convert website visitors into verified leads by adding forms to your site. Keep track of the number of new contacts and monitor all tasks and activities that shape your customer relationships.
Intuitive sales pipeline information
Get complete sales pipeline information from an intuitive dashboard. Monitor and track sales activities, productivity, and individual sales representative performance to coach your team.
Use a CRM from a high-usage sales team to make the most of your deals with less effort. Utilize features that automatically enhance your data with global company information for time-saving benefits.
Focus on more valuable customers
Customize your sales pipeline to align with your sales process, easily sort within the pipeline, and receive notifications according to your closing schedule. Manage your calls, emails, video meetings, and notes effortlessly. Save time on cold calls and uncover where your process may be stalled.
Sync your Gmail and Outlook for real-time customer communication. Receive instant notifications when high-potential leads open emails and send one personalized message from a selection of saved templates. Make calls through VoIP. Send meeting reservation links through your sales representative's calendar and conduct online meetings.
Lead generation that lasts 24 hours
Continuously generate fresh leads. Build professional pages with a landing page builder, drive more visitors to your site using advertising management tools, and expand your database by converting visitors into leads. Automatically construct and observe the actions of potential customers. Increase conversion rates by creating chatbot scenarios for real-time communication with visitors.
Utilize data to create and manage personalized emails. Analyze which emails, web pages, offers, and traffic sources drive conversions. Gain insights into the trends of lead visits and site navigation to nurture visitors into buyers and optimize the customer experience.
Manage customer issues in one centralized place
Utilize ticketing, chat, and team email to engage in real-time communication with customers and relevant departments for customer consultations. Manage all customer messages and automatically assign representatives in one centralized location. Improve response times to prioritize resolving customer issues. Utilize tickets to organize and track all customer problems on a dashboard. Prepare templates and pre-made responses for common customer inquiries. Enhance customer service through in-depth reports showcasing ticket count, support categories, response times, and wait times.
Effortless data management and integrations
Enable the marketing team to generate leads automatically and empower the sales team to save time using sales tools. Easily extract customers and allow them to instantly fill out forms, resulting in increased sales and reduced time investment. Integrate various global apps like Slack or Surveymonkey to streamline daily app usage.
Effortlessly manage and enrich the database with data attributes that seamlessly connect with customer-generated data and website activity. Monitor key metrics whenever necessary. Keep track of new lead counts and track all activities that establish relationships with current customers.
Functions aligned with growth
Safety, stability, scalability
Does the system provide safety from disabilities and consistent stability continuously?
- Does it operate on the foundation of a global cloud provider (AWS/GCP, etc.)?
- Does it adhere to audited security regulations and compliance (SOC2 & ISO27001) effectively?
- Does it use a globally available CDN?
- Is the level of SLA compliance satisfactory (99.99% uptime, 24X7 infrastructure, isolated network)?
Sales Automation
Does it automatically update CRM data values and support automated emails based on sales, marketing, and CS activities?
- Automate follow-up activities based on sales activities and their results.
- Automated property value updates based on results at each stage of the sales process.
- Automated email sending based on criteria set for specific activities or workflows.
Easy and powerful administration
Can the system configuration easily and immediately utilize, adjust, and expand all administrator functions?
- Notifications, security settings, cookies
- Human-Company-Personal information protection
- Conversation filtering rules, inbox, team settings, chatbot
- Domain/URL settings/Websites
- Import/Export
- Integration - API, apps, e-commerce, email
- Marketing - Ads, email, form, social media
- Membership management - sign up, login, password
- Report settings - attribution, KPI, tracking code
- Sales settings - phone, meeting, deal, forecast, product, quote, task
- Ticket management settings - pipeline, automation
- User/team/organization permissions - role settings
Behavioral segmentation & Personal data protection
Does it support the management of both customer profile data and behavioral data, as well as the management of privacy policies?
- Operation and management of personal information protection guidelines
- Personal information can be grouped and customized in the Contact Property
- Behavioral records for all content that can be tracked, such as email, website, blog, and social media
- Cookie consent settings
- Email opt-in, opt-out options
- Options for providing personal information and operation of the privacy policy
Permission management by organization
Does it support user creation, authorization, and team hierarchy based on internal organizational criteria?
- User creation and team addition, authorization
- Permission management such as user-specific/function-specific/type-specific read/write
- Sales manager can refer to individual sales representative performance on a separate dashboard
Customer information insight
Can you constantly reference and analyze the necessary account information for your sales activities?
- Write and read account information.
- Sales data analysis capabilities.
- Update and reference all the necessary information related to sales.
- Automatically update basic information through a global company database with over 20 million entries.
- LinkedIn/organizational chart/map, etc.
Outlook, Gmail integration
Does it support tasks such as logging, tracking, and CRM input through integration with Outlook and Gmail?
- Automatic email tracking when replying/sending emails within CRM
- Option to log and track emails in Outlook, with the ability to add and reference as a new contact in CRM when logging
- Dynamic tagging available when composing emails in Outlook or CRM
Automatic assignment of leads sales representative
Is it possible to automatically allocate MQL generation and sales territory based on the sales process?
- Configure CRM properties (country, region, postal code, language, IP address, industry, revenue, etc.)
- Set up and operate automation logic.
- Automatically assign sales team/sales representatives based on the sales process and pipeline stages.
Advanced analytics and Sales forecast
Is data analysis easy and does it provide real-time analysis views, with the ability to make accurate predictions?
- Marketing ROI analysis setup
- Visualization of sales and marketing results
- Integration with BI solutions
- Various pipeline mapping configurations
- Customization of forecasts and win probabilities
- Setting KPI goals and performance management
- Advanced analysis offerings - including cross calculations and more
Mobile App support
Can users access customer information, deal details, meetings, and tasks, as well as create data through the mobile app?
- Input information (Company, Contact)
- Deal registration (Deal)
- Task creation (Task)
- Customer information lookup, dashboard access
- Support for iOS and Android
- Various tools available within the app
- Personalized widgets/Notification settings
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The first step to successful CRM adoption.