Insurance

Engage your members, agents and brokers

Drive benefits and policy enrollment with ON24. Enable insurance organizations to scale digital events and content with the ON24 platform.

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Driving digital transformation in the insurance industry

As customer, agent and insurer demands for digital and remote interactions increase, 89% of insurance executives expect a significant acceleration in digitization of the industry, according to McKinsey.

Break through barriers...

  • Competitive differentiation is challenging

  • Agents, brokers and customers have limited availability

  • Compliance is barrier to executing with speed and scale

  • Difficult to track and report contacts that will convert into new members

By transforming the audience experience

  • Create standout, digital experiences that provide value

  • Build trust and meet your audience when and where they are with virtual, live, simu-live and on-demand webinars

  • Develop modular, templatized content for streamlined approvals

  • Capture customer behavior and feed it into your business system

Create content and deliver events, all from one platform

Grow your member enrollment by 25% with a unified digital platform.

Improve agent, broker and customer access

Create different experiences to engage for agents, brokers, and customers in the format and time they prefer most.

Boost brand reputation

Use drag and drop, event templates, and over 20 tools to personalize and adapt your webinars, virtual events, and content easily. This will enhance differentiation and drive audience interactions.

Personalize engagement

Increase investment by creating audience segments by policy and service areas, adoption level and more, to deliver unique messaging, calls-to-action and content recommendations at scale, without needing more resources.

Deepen customer insights

Capture every client interaction – questions asked, polls answered, calls-to-actions clicked – across webinars, virtual events and content hubs to enable advisors to take the next best action that will increase benefits and policy enrollment.

Align regional branches and teams

Seamlessly pass all event and engagement data to Salesforce and other CRM and MAP systems to enrich customer profiles.

Stay connected throughout the customer’s journey

Speed up campaign execution with pre-approved templates, pre-recorded presentations and automated content creation that can be scaled across 20+ languages and helps meet regulatory compliance.

See why leading insurance brands trust ON24

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49%

Program scale YoY

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62%

Registrant to attendee conversion rate

62%
Logo_nationwide_color-2-1-250x100

10%

Call and email reduction

10%
Final_Color_United-Healthcare_200x100-200x100

50%

Increase in attendance

50%

1 month

Saved per year in manual process

1 month

173%

Increase in attendance YoY

173%

Digitally engage audiences across the enrollment journey

From member enrollment programs to agent and broker enablement, transform relationship growth and retention through digital connection and engagement.  

 

How the ON24 platform works

No matter the type of experience you create, ON24 captures your audience engagement data and feeds those insights through a single integration, centralizing analytics and unifying teams to take the next best action.

Build virtual events and content in multiple formats for different audiences – whether a 1:many brand -hosted event or 1:few training and educational sessions

Capture all audience behavior and understand lifetime engagement at the experience, account and individual level.

 

Integrate engagement data across MAP, CRM and other business systems to enable more intelligent agent, broker and marketing actions.

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“Literally everything — event consoles, engagement and conversion tools, polls and additional resources — is customizable and easy to navigate.”

Mara Lopez, Sandoval Federal Programs Marketing Specialist UnitedHealthcare

Make ON24 your competitive advantage

Elevate your operations

Make ON24 the backbone of your global events organization with an enterprise platform that’s built for service-desk-scale with the automated workflows, reliability, security and compliance you need to run hundreds and thousands of events.

Extend your team’s resources

Add ON24 global customer success, services and support to your team and gain decades of expertise with on-demand and dedicated resources to help you plan, manage, produce and deliver your webinars, virtual events and content hubs.

Enable your agents and brokers

Integrate ON24 directly with your CRM system for your sales teams to quickly understand customers interest and potential enrollment status allowing for fast follow-up and engagement.

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