Creative operations

Transform creative strategy into project plans and execute them.

Use spreadsheets to craft creative strategies, plan, and align on objectives, while using dashboards to gain insight into work progress and performance. Incorporate asset performance directly into your reports to enhance and improve your best content.

Eliminate creative bottlenecks to keep your team producing.

Brandfolder and Content Automation allow stakeholders to quickly locate or generate what they require, liberating essential creative resources to concentrate on crafting outstanding content. Integrated forms in Brandfolder simplify requests and project initiation within Smartsheet.

Enhance content collaboration and quickly distribute assets.

Simplify content collaboration and speed up the workflow by centralizing stakeholder feedback, managing versions, and facilitating reviews and approvals. After approval, enhance asset utilization, discovery, and distribution with content crafted from data-driven insights.

Develop an Innovative Project Management Strategy

Discover the skills that a creative project manager requires to align teams and boost content production.

Accelerate your creative cycle time with proofing.

Utilize Smartsheet to simplify the proofing process requests and gather annotated feedback for obtaining prompt approvals from stakeholders.

Why is Creative Operations Management important?

Investigate trends and benefits while learning how to tackle challenges in creative operations.

Creative Operations

McGraw Hill increased efficiency by 50% through automating and simplifying media asset creation, reducing time and effort in work assignment, data entry, and vendor payment.

Creative Operations

McLaren delivers a richer racing experience with 7X faster distribution of race day footage and searchable assets.

FAQ

Smartsheet integrates with our top-tier digital asset management solution, Brandfolder. This integration offers comprehensive visibility across your content lifecycle and simplifies approval processes, enabling rapid publication and distribution of assets.

Smartsheet proofing streamlines the way you review assets. After approval, you can publish your assets to Brandfolder with just a few clicks, including all essential metadata, for easy sharing, distribution, and repeated use.

Our solution enables you to synchronize reports on asset performance, campaign outcomes, and additional metrics. By offering a data-focused hub, you can quickly make informed decisions about resource allocation and future planning.

Digital asset management (DAM) is a software platform created to centrally store and oversee digital content. A centralized DAM solution offers both internal and external stakeholders regulated access to all their digital assets, such as photographs, images, creative files, video, audio, presentation decks, documents, and more. Most importantly, DAM systems offer a method to boost campaign productivity and maintain brand consistency.

Learn more about Brandfolder

Creative operations and project management share similarities in the way processes are structured and projects are handled. However, creative operations extends beyond traditional project management by necessitating greater organizational alignment to ensure everyone understands how objectives influence key marketing actions, and it places a strong emphasis on content collaboration.

Smartsheet Onboarding

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Smartsheet data integration

Integration design
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Process design consulting

Discovery workshop
Workflow analysis & design
Best practices on intelligent cross-platform workflows

SaaS integration service

Support integration among CRM, ERP, and WorkOS in legacy or cloud environments.

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SaaS managed service

Manage and optimize RevOps solutions including HubSpot, Smartsheet, Bloomreach.

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Enhance creativity and spark innovation

Enhance your marketing and creative operations skills.

Tap into your creative potential with Smartsheet's extensive feature set