Startup marketing solutions for Startup marketers
Are you experiencing issues due to too many touchpoints?
I am a marketing team manager at a Start-up.
Being a startup marketer entails handling various marketing tasks, including planning, Photoshop, social media posting, statistical analysis, campaign planning, bulk emailing, image variation, advertising execution, report writing, website development, and landing page coding.
But it's not just about communicating with customers. I also need to engage with partners and investors, preparing emails, websites, and design materials for them.
Through Google Analytics, we have identified areas of improvement on our website. Additionally, we have automated remarketing efforts through Facebook Pixel ads. Our marketing skills allow us to share data analysis dashboards with our entire team, enabling us to identify issues and implement necessary enhancements.
For example, more than 50% of our customer funnels originate from Google Display Ads, yet we observe a high bounce rate and a significant drop in return visits. To address this, we will strengthen our display advertising efforts while also focusing on enhancing SEO and SNS strategies. Furthermore, we can optimize the landing page to be more concise, intuitive, and easily navigable, thereby reducing bounce rates.
How can we shape our digital marketing strategy to best suit our business needs?
We pride ourselves on making quick decisions and leveraging the data we have at our disposal.
Startup marketing requires a different approach than traditional corporate marketing practices.
However, when it comes to running digital marketing campaigns, speed and effectiveness are crucial. If we don't act swiftly and efficiently, we risk failing in the market sooner than anticipated. While you have the freedom to manage most of your advertising accounts, there are often shortages of personnel and agencies to assist. Additionally, even though we continuously secure data, we aim to gain practical and readily accessible insights by combining and analyzing this data.
Where can I find these solutions?
Performars' Point of View
Innovation through marketing, growth via marketing.
Persona insights-led engagement
We establish customer engagement strategies based on an in-depth understanding of customers and implement them automatically.
Full-funnel marketing supported by CRM
Acquire leads, convert them into customers, and nurture them into advocates through targeted advertising and CRM.
Personalized experiences created with real-time data
Send messages to segments based on response data to increase purchase probability.
Dear,
Get on the growth ship.
Performars' offerings
Innovation through marketing, growth via marketing.
All-in-one CRM personalized marketing agency service
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