Tourism marketing solutions for tourism marketers
Are you facing challenges in providing a high-quality digital experience to travelers who book flights, accommodations, and activities through digital channels?
I am a travel marketer at OTA.
The majority of travelers visiting our travel agency website access it through their smartphones to find and make purchases of the desired travel products.
Travelers are constantly connected via their smartphones and actively engage with the website, emails, messages, from booking travel products to sharing travel reviews.
The demand for a more personalized experience:
Our customers refer to a significant amount of related content during the travel product purchasing process. They demand a more convenient, comfortable, and speedy service from the beginning to the end of the travel reservation process.
The joy of travel seems to begin with a personalized experience provided through online channels.
Data keeps accumulating, but it's not usable in reality:
As data on customer reservations and purchases continues to accumulate, utilizing this data for marketing poses many challenges.
I would like to implement initiatives such as providing customers with the travel products they desire, personalized promotions, messaging for re-engagement, and special rewards for loyal customers based on this accumulated data. Furthermore, applying predictive analysis to continuously increase reservation rates would be truly beneficial.
Where can I find these solutions?
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